Some important factors:
- As a country, we are getting bigger. 27% of 5-17 year olds are overweight and 63% of adults. Therefore, the number of women and girls unhappy with their body is likely to increase with our expanding waist lines.
- France introduced new laws late last year enforcing models to obtain a medical certificate stating that they had a minimum body mass index (BMI). The laws also require magazines to identify photos where the model's silhouette has been edited.